Case Studies

Real outcomes for real companies. Here's a look at the challenges I've tackled and the results I've delivered.

FinTech

FinTech AI Collections Platform

Senior Software Consultant (Freelance, 2024)

Challenge

Build a 0-to-1 MVP for an AI-driven collections platform with no existing engineering team.

Key Outcomes

  • Shipped production-ready MVP from scratch
  • Hired 2 engineers and onboarded them into the codebase
  • Successfully transferred full ownership to in-house team
E-Commerce

E-Commerce AI Performance

Senior Software Consultant (Freelance, 2024)

Challenge

Critical performance bottlenecks on an AI-driven e-commerce platform were impacting user experience and conversion.

Key Outcomes

  • Identified and resolved critical performance bottlenecks
  • Optimized application performance across the stack
SaaS

Influencer Marketing SaaS

Senior Software Consultant (Freelance, 2024)

Challenge

Founding team needed a scalable system architecture to enable rapid iteration on their influencer marketing platform.

Key Outcomes

  • Designed initial system architecture from the ground up
  • Enabled rapid feature iteration for the founding team
HealthTech

HealthifyMe — Scaling to 35M+ Users

Lead Software Engineer (2019--2024)

Challenge

Scale the frontend engineering org and infrastructure for India's largest health and fitness platform.

Key Outcomes

  • Built and led a 10-member frontend engineering team
  • Reduced deployment time from 25 minutes to 6 minutes
  • Optimized CRM load time from 2 minutes to 4 seconds
  • Shipped GenAI Co-Pilot -- improved coach response efficiency by 18%
  • Achieved 50% fewer production issues through TypeScript and testing adoption
HealthTech

VaccinateMe — COVID-19 Vaccine Tracker

Lead Software Engineer at HealthifyMe (2021)

Challenge

Build and scale a high-traffic vaccine availability tracker during the peak of the COVID-19 pandemic in India.

Key Outcomes

  • Launched rapidly during the pandemic
  • Scaled to millions of users tracking vaccine availability
CleanTech

CarbonSync — GenAI Eco-Design SaaS

Co-Founder & CTO (2025--2026)

Challenge

Build a GenAI-powered Eco-Design platform from concept, onboard initial design-house partners, and establish the engineering foundation.

Key Outcomes

  • Launched the MVP and onboarded initial design-house partners
  • Hired and built the engineering team
  • Owned architecture, infrastructure, and product engineering

Working on something similar?

I'm always glad to compare notes with people building with GenAI or scaling hard systems.

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